Pricing Strategy (Position First)

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Pricing Strategy (Position First)
You're not selling "AI answering calls" — You're selling "Never miss a $5K–$20K roofing job again." That's how you justify strong pricing.
🟢 Tier 1
STARTER — "Capture Every Call"
Best for: Immediate improvement without overwhelm
Pricing
Setup Fee: $750
Monthly: $197/month
👉 "Stop losing money from missed calls — instantly"
Includes:
24/7 AI Receptionist (inbound only)
Call answering + message capture
Basic intake (name, service, location)
SMS/email notifications
Call transcripts
Basic CRM logging
🔵 Tier 2
GROWTH — "Convert More Leads"
Best for: Where you WANT him to land
Pricing
Setup Fee: $1,200
Monthly: $297/month
👉 "Turn every call into a booked opportunity"
Includes everything in Starter PLUS:
Appointment booking integration
Smart call routing
Lead qualification scripting
CRM pipeline setup (basic stages)
SMS auto-responses + confirmations
Missed call text-back automation
🔴 Tier 3
SCALE — "Multiply Your Revenue"
Best for: After he sees results (or if he's sharp, upfront)
Pricing
Setup Fee: $1,500
Monthly: $497/month
👉 "Turn your mailers into a full revenue system"
Includes everything in Growth PLUS:
Outbound AI follow-up campaigns
Mailer follow-up automation 🔥 big differentiator
Re-engagement of old leads
Advanced CRM + pipeline tracking
Performance dashboard
Priority support + optimization
⚡ Why This Pricing Works
1
It aligns with your existing AI Edge Voice model
You're staying consistent with your ecosystem (smart move).
2
It fits his business reality
One closed job = likely $5K–$20K+. If you help him close 1 extra job/month → ROI is obvious.
3
It creates natural upsell flow
Starter → "this is great but I need booking" → Growth → "can you follow up for me?" → Scale → "this is running my business…"
🔥 YOUR SECRET WEAPON (Use This in the Pitch)
When he hesitates, say this:
👉 "If this system helps you capture just one additional job per month… it pays for itself multiple times over. Everything beyond that is pure upside."
💡 Optional Add-Ons (High Margin 💰)
You can layer these later:
Additional AI Numbers
$50–$100/mo each
SMS/Email Campaigns
$97–$197/mo
Landing Page + QR Funnel
$497–$1,000 setup
CRM Customization
$300–$750
🎯 STRATEGIC RECOMMENDATION (Read This Carefully)
These add-ons are designed to stack on top of any tier — giving you high-margin revenue while delivering even more value to your client.
👉 Lead Him to the Growth Plan ($297/mo)
Why?
That's where real transformation happens
That's where YOU get best retention + results
That's where he feels the "wow"
💬 HOW TO PRESENT IT (Your Tone)
Keep it simple and confident:
👉 "I structured this so you can start small if you want… but most of our clients land in the Growth plan because that's where you actually start seeing consistent results."
🏁 Your Power Close
👉 "This isn't about adding another tool…
This is about making sure every opportunity that comes into your business actually turns into revenue."